Changing Strategies of Search Engine Optimization

With the passage of time, the search engines want to provide the most accurate result in their SERPs and for that they introduce several updates at regular intervals that focus more on quality contents, backlinks, promotion in social media and other activities. For instance, Google’s Panda Update is designed to make sure that only good quality websites are ranked higher in its search results. It gives importance to those websites that are unique, user friendly and are having fresh contents. Thus, with the introduction of these latest algorithms one must need to change their SEO strategies that help the website to maintain the ranking and restrict it from being penalized.