PROFILE & PORTFOLIO
The first item in the company profile is the mission statement, which gives the reason and purpose of existence of the company. The leader’s message is a message from the chief executive officer or president. The company history details the history of the company, including its successes and challenges. The profile also should include a section providing more detail of the successes and milestones through case studies. Next, the profile should list the company’s awards and certifications, followed by profiles of the key personnel. The corporate governance section discusses how the company meets legal requirements. The social responsibility section outlines how the company meets the expectations and needs of its stakeholders. The company culture provides details of the outlook in regard to the work environment. Publicly traded companies include a financial performance section, providing the most recent financial information.
A well-written company profile is an effective way to introduce the business to the potential customers and other stakeholders. A company profile is a professional introduction of the business and aims to inform the audience about its products and services.
